Wednesday, September 14, 2011

"Being American" on Facebook

http://news.yahoo.com/being-american-facebook-generation-opportunity-platform-millennials-surges-154906744.html

The full title of the article, "'Being American' on Facebook, A Generation Opportunity Planform for Millennials, Surges to Over One Million Fans." The article discusses how the grassroots organization, Generation Opportunity, uses Facebook to communicate to over a million fans. Generation opportunity is a non-profit, non-partisan organization that hopes to engage young adults in hopes of creating a better tomorrow.

Their "Being American" Facebook page focuses on targeting 18-29 year old adults. On this Facebook page they focus on issues that affect young adults like youth unemployment and economic opportunity. Because many young adults are unemployed Generation Opportunity uses Facebook to connect those who want to find a solution to unemployment and economic slum.

I believe many organizations today use Facebook to get more supporters. I admire that Generation Opportunity has had a successful campaign on Facebook. Many organizations can only hope that they can reach a million fans. More and more grassroot organizations and community groups use social media to create awareness in the community.

1 comment:

  1. This is the kind of social growth and unifying of people that social networking on the Internet has allowed for. "Grassroots" movements take on a new perspective when done through something like Facebook, and this organization is a positive result of that enabling. In the article, it states that "the importance and impact of using social media to promote civic engagement has been a growing area of interest since the 2008 elections," and social gatherings for employment, opinions or otherwise are possible using Facebook as a platform. Generation Opportunity and the “Being American” movement sounds like a great way to connect with like-minded, socially active young adults looking for changes in how America and the workplace coincide, and this kind of positive change deserves all of the attention and fanfare it’s getting.

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