http://www.huffingtonpost.com/2011/10/19/facebook-turning-purple-for-spirit-day_n_1020086.html?view=print&comm_ref=false
For years, LGBT activists have been in the news fighting for their rights. They have a history of using social media to raise awareness and break down barriers set by society. On October 20 Facebook will be showing its support to the LGBT community by changing its best known blue hue to purple. They have partered with GLAAD, the Gay and Lesbian Alliance Against Defamation, to show their support for Spirit Day. GLAAD is encouraging users of Facebook, Twitter, Google+, etc. to change their profile pictures where they are wearing purple showing that they support LGBT activists. Other companies will be doing similar things to show their support. For example, AT&T will be lighting up their headquarters purple and Yahoo! employees will be dressing in purple to work.
Social media is important for this cause because it is the fastest most efficient way of getting information out to people. Working with the social media companies like GLAAD is doing with Facebook is a good step. They will be able to reach millions this way because Facebook users will wonder why Facebook is purple instead of the usual blue.
For years, LGBT activists have been in the news fighting for their rights. They have a history of using social media to raise awareness and break down barriers set by society. On October 20 Facebook will be showing its support to the LGBT community by changing its best known blue hue to purple. They have partered with GLAAD, the Gay and Lesbian Alliance Against Defamation, to show their support for Spirit Day. GLAAD is encouraging users of Facebook, Twitter, Google+, etc. to change their profile pictures where they are wearing purple showing that they support LGBT activists. Other companies will be doing similar things to show their support. For example, AT&T will be lighting up their headquarters purple and Yahoo! employees will be dressing in purple to work.
Social media is important for this cause because it is the fastest most efficient way of getting information out to people. Working with the social media companies like GLAAD is doing with Facebook is a good step. They will be able to reach millions this way because Facebook users will wonder why Facebook is purple instead of the usual blue.
This is a very interesting article and I am glad you shared it with us. I think that we will start to see more use of the social media format for communicating controversial issues like this. I found it very interesting that companies like AT&T and Yahoo are willing to support a cause that is so controversial in our country—but good for them. I think this is very significant act for companies to put their potential reputation on the line to support this controversial cause. Since Facebook has such a huge audience and reach using it for something like this is truly brilliant to get spread awareness.
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